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This Privacy Policy explains how the Office of Advancement at Ave Maria University (“Ave Maria University,” “we,” “us”) collects, uses, and shares information when you visit this giving website (the “Site”) or make a gift through it. It also describes the cookies and third-party services we use and the choices you have.
1. Information We Collect
We collect the following categories of information:
- Information you provide. When you make a donation or contact us, you may provide your name, email address, postal address, phone number, gift amount, and payment information. Payment card details are entered directly into our donation processor and are not stored on our servers.
- Information collected automatically. When you browse the Site, we and our service providers may collect your IP address, browser and device type, operating system, referring page, pages viewed, links clicked, and the date and time of your visit.
- Usage and session-replay data. Analytics and session-replay collection are currently disabled.
2. How We Use Information
- To process and acknowledge your donations and send receipts.
- To respond to your questions and requests.
- To analyze and improve the Site’s performance, content, and usability.
- To measure the effectiveness of our fundraising and outreach.
- To maintain the security of the Site and comply with legal obligations.
3. Cookies and Tracking Technologies
The Site uses cookies and similar technologies. We group them into three categories:
- Essential — necessary for the Site to function, including remembering your cookie choice and supporting secure donation forms. These are always active and are not subject to consent.
- Analytics — help us understand how visitors use the Site. None are active today; the category is reserved for the future.
- Marketing — advertising and remarketing technologies used to measure campaigns. None are active on the Site today; the category is reserved for the future.
No analytics or marketing collection is currently active. You can save or change your preferences at any time using the Privacy Settings page (also linked in the footer as “Manage Cookie Preferences”). Consent must be as easy to withdraw as to give, and you may change your choice at any time.
Cookies we use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| amu_cookie_consent | Ave Maria University (essential) | Stores your cookie consent choice. | Persistent (local storage) |
| _clck, _clsk | Microsoft Clarity (analytics) | Previously used for usage analytics and session replay. No longer set by the Site. | Up to 1 year / 1 day |
| Donation form cookies | Virtuous / RaiseDonors (essential) | Set by our donation processor to operate the embedded giving form. | Session / per provider |
4. Third-Party Services We Share Data With
We do not sell your personal information. We share information with the service providers below only as needed to operate the Site and process your gifts. Each operates under its own privacy policy.
- Virtuous / RaiseDonors — processes donations made through the Site, including your name, contact details, and gift information.
- Microsoft Clarity previously provided analytics and session replay. New collection is disabled. Previously collected data remains subject to the provider’s retention policy.
- Vercel — hosts the Site and processes standard server request logs (including IP address).
- Wistia and Vimeo — deliver embedded video; they may set cookies when a video loads or plays.
- Social media platforms (Facebook/Meta, Instagram, X, YouTube, LinkedIn) — when you follow links to or interact with embedded content from these platforms, they may collect data under their own policies.
5. Data Retention
We retain donation and contact records for as long as necessary to fulfill the purposes described in this policy and to meet legal, accounting, and reporting requirements. Previously collected analytics data is retained according to the provider’s retention policy.
6. Your Privacy Rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, to opt out of analytics and marketing tracking, and to object to or restrict certain processing.
- California residents (CCPA/CPRA). You have the right to know what personal information we collect, to request its deletion, and to opt out of the “sale” or “sharing” of personal information. We do not sell your personal information. You can manage tracking on the Privacy Settings page.
- EU/UK residents (GDPR). Analytics and marketing technologies are off by default and load only with your consent, which you may withdraw at any time.
To exercise any of these rights, email us at privacy.officer@avemaria.edu.
7. Children's Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can remove it.
8. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be reflected on this page.
9. Contact Us
If you have questions about this Privacy Policy or your personal information, contact:
Office of Advancement
Ave Maria University
5050 Ave Maria Blvd, Ave Maria, FL 34142 USA
Phone: (239) 280-2500
Email: privacy.officer@avemaria.edu